Telling the story of your business is a vital part of marketing your brand, and photography is a key part of that process. Our neighbours Cassidy Motors commissioned The Commercial Photographer to tell the story of their business.
Theirs is a family business, established in 1984, with many years’ experience in the motor trade business. Cassidy Motors is the main Suzuki dealer for new cars and commercials in the West of Ireland. The brand has two showrooms, in Charlestown and Ballina, Co. Mayo.
The brief from Cassidys was to deliver a package of brand imagery to help them show the strength of their brand online, both on their website and on social media. That meant property photography on location at both showrooms and exterior shots of the forecourts and their top selling Suzuki models.
To make the brand stand out, we used the opportunity to create hero images of their forecourts. We love to create hero images here at The Commercial Photographer!
For Cassidy Motors, we used night photography shots with expert light painting to create standout images. Cassidy Motors use these images for their PR, social media and marketing materials and they create a real visual pop that people remember when you see them in use.
Bringing your brand to all elements of your marketing
We shot headshots for every member of the Cassidy Motors team. You know the saying – people buy from people. The Cassidys really know that and the importance of demonstrating it.
That personal touch is just part of their 360 degree customer service commitment – from sales to service and beyond, it’s the central element in both the Suzuki and Cassidy brands! They now have the tools to demonstrate that in their marketing materials.
We spent some time shooting lots of interesting colour and detail shots of their vehicles and their showrooms. Cassidys now have all the imagery they need to boost their online presence and for content marketing so they can show more detail about the brand and the Cassidy Motors offering.
Would you like some help creating imagery so your brand can really shine online? Give us a call on 085 1368037 – we’d love to chat!