Commercialphotographer.ie logo - Sean Flynn, the Commercial Photographer Ireland

E-commerce & Website Imagery as part of Proper Coils' Sales Strategy

Proper Coils is an Irish company offering premium, handmade coils and vaping accessories.  The company works with highest grade materials to ensure the coils produced give superior flavour and are longer lasting, standing apart from regular factory made mass-produced coils.

The Story

When Proper Coils approached the Commercial Photographer, it was immediately clear what their photographic needs were.  This company was looking for an efficient and effective route to market for their products and knew that online was the key platform where they could build a wide audience of customers and ambassadors for their products.

The brief was to shoot e-commerce imagery as well as detailed imagery of the products to meet both the sales and informational needs of the website Proper Coils were developing.

Specialist Professional Photography

For those who mightn’t know, the coils in question are tiny, and here is the rationale for using a commercial photographer for a job like this!  For a tiny product, where imagery should show in detail its composition, quality and manufacture, it was essential to shoot with specialised lenses and set ups that would give perfect resolution in macro imagery.

We followed this up with traditional e-commerce photography so the online retail function would sit seamlessly on the website.

Products such as Proper Coils handmade coils are sold online, with social media an important part of the educational and sales process.  We learned this in our pre-shoot consultation with the client and made sure they had social media ready imagery to work with as part of their package. Having a bank of high quality versatile imagery to hand is a must for any business that relies on social media for sales and an integral part of the Commercial Photographer’s product photography offering.

Would you like to use social media as a lead generator for your online sales platform? Why not get in touch and let’s chat about how professional photography could transform your business.

Commercial Photography Solutions 

Contact us:

Commercialphotographer.ie logo - Sean Flynn, the Commercial Photographer Ireland

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Commercial Photography Solutions 

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