Sheer Fitness - Brand photography at the heart of a strong business brand identity
When boxing and fitness guru Adrian Sheeran contacted us and asked for help with his business rebrand we were really excited to be part of his business transformation.
Sheer Fitness is a popular gym and Adrian’s fitness programmes have an incredibly loyal following. His rebrand was a big decision, but a great success – see his thoughts on his Facebook page.
The brief for this website imagery package was clear. Our job as commercial photographers was to highlight the Mayo Sports Clinic’s location, its team of experts and the state of the art physiotherapy facilities the practice offers its clients.
Adrian Sheeran - The Man & The Brand
For Adrian, his rebrand involved a name change to Sheer Fitness, a new website, new logo and more. Our brief – to create a series of images that capture the essence of this man and his thriving business shot on location in his Castlebar gym.
We worked with Adrian to establish the important elements of his business to showcase in images.
Location Based Business Photography
We went on location to the Sheer Fitness gym in Castlebar for a brand photo shoot. We worked with Adrian and some of his members to create a series of images that document the range of equipment and scale of the gym itself for use on Adrian’s website and social media. Recognising that Adrian is the face of the business and his reputation for success is the reason many people seek him out, we added a strong set of portraits and location imagery for Adrian himself.
In creating all this imagery, we considered how Adrian would use the imagery for his business and ensured the photo shoot would deliver the right mix of images for use on his website, on social media and for print and online advertising.