As part of her business development, Catherine needed a range of marketing imagery that tells the story of her business, demonstrating the service she offers and giving her prospective customers the confidence that her offering will meet their expectations.
We spent a day on location with Catherine and planned a shoot that would offer Catherine imagery to confidently tell the story of her business on her website, in brochures and in marketing materials. To do this, we started in the car, capturing it from the client’s perspective to show the comfort and spec of the vehicle they might spend a week travelling in.
We then moved on to locations, and worked with Catherine and her vehicle to create a range of images – urban settings for the corporate travel sector and well off the beaten path for her leisure chauffeur offering.
Added to all that, we made sure to document Catherine at work. Catherine is the perfect host, with every need of her clients anticipated. It was important to demonstrate that in the styled professional headshots – the personal touch is so important in her business!