Ultrapure Laboratories, based in Foxford, Co. Mayo, have been a loyal client of Shutter Fever
Photography for many years. Ultrapure specialise in pharmacy-only skincare products, all of which
are Irish made at their lab in Foxford, and known especially for their pure ingredients and focus on
natural formulations.
They have built their brand on their ‘pure’ values, a core strategy emulated in their products, their
brand and their marketing campaigns. Their product packaging is especially illustrative of this, utilising
consistently clean fonts and minimal imagery. Their vast product range is sold in pharmacies
nationwide, and with their success has come quite a large social media following. Coupled with a hard
focus on instore branded advertisements, a core requirement for Ultrapure has been high quality
studio product photography and lifestyle shots.